Youth Music Awards 2021


·Branding, Art Direction, Product Design, Spatial Design· 

Youth Music Awards 2021 (YMA 2021) returns this year in its 3rd edition to celebrate the best of Singaporean music released in 2020 by homegrown youth musicians under the age of 35, celebrating the future of music in Singapore. This year, a total of 80 musicians are nominated across 16 award categories to recognise excellence within the music scene.

The brief of this project was to create an event branding for Youth Music Awards 2021, which covers from logo, art direction, overall look, spatial design of live event and assets for livestream and socials, nominee videos, etc.

This was a very intersting and hard project as I had to manage the entire design part part of the project mostly on my own with very little time. (also a lot of tears were produced as this entire event’s assets from start of bried to end of live performance were produced by me)

Write up of the event here